The rise of car travel in the 40s, 50s and 60s meant that thousands of people were traversing the broad expanses of the Southwest looking for new landscapes and adventure. As the cars sped past, restaurants, motels, curio shops and gas stations needed large, bright signs to make an impression. This informative and entertaining visual presentation explores the social significance of the rise of commercial neon signs, and references the designers whose signs became iconic images that defined the West in the age of the automobile.
Marshall Shore, Arizona’s Hip Historian. His passion is uncovering the weird, the wonderful, and the obscure treasures from our past: the semi-forgotten people, places, and events that have made us who we are today. Shore uses storytelling magic, found film footage, old photographs, ephemera, and artifacts to bring our state’s heritage to life in entertaining and educational presentations.