April 2025 will mark Arizona Highways magazine’s 100th birthday. How did a brochure produced by the Arizona Highway Department become one of the most revered travel publications in the world? How has Arizona Highways remained relevant for a century while other national magazines have failed? Former Arizona Highways Publisher, Win Holden, will share the inside story of how this extraordinary publication has not only survived but thrived by attracting elite landscape photographers and using an unconventional publishing business model incorporating licensing, retailing and ancillary products. The presentation features dozens of historical and contemporary photographs telling the compelling story of a magazine that delivers over $65 million in annual economic impact to the state by captivating subscribers in all 50 states and 100 countries.
This program is cohosted by Willcox Theater and Arts.
About the speaker:
Win Holden was named the sixth Publisher of Arizona Highways Magazine in May 2000. The publication is recognized as one of the finest travel magazines in the world. The magazine has over 120,000 subscribers in all 50 states and 100 countries. As Publisher, Mr. Holden led a diverse group of businesses centered on the world-renowned magazine including licensing, book publishing, calendars, e- commerce, new product development, product marketing and retailing. A Valley resident since 1980, Mr. Holden was recognized by the Arizona Office of Tourism and the Arizona Lodging and Tourism Association as their 2017 and 2018 Lifetime Award recipient and received the 2015 Lifetime Achievement Award from the Business Journal. He was the 2007 inductee into the Arizona Tourism Hall of Fame.