Arizona has become a hotbed of preserving vintage signage and neon. No wonder, with the rise of Arizona and automobile travel in the 40s, 50s and 60s. Thousands of people were traversing the broad expanses of highways and byways across the Southwest. As the cars sped past, restaurants, motels, curio shops and gas stations needed large, bright signs to make an impression. This informative and entertaining visual presentation explores the social significance of the rise of commercial neon signs, and references the designers whose signs became iconic. What efforts are afoot to save our signage history.
ABOUT THE SPEAKER:
An Emmy nomination for sharing Arizona history is the latest acknowledgment for Marshall Shore, Arizona’s Hip Historian. His passion, which is uncovering the weird, the wonderful, and the obscure treasures from our past: the semi-forgotten people, places, and events that have made us who we are today. Shore uses storytelling magic, found film footage, old photographs, ephemera, and artifacts to bring our state’s heritage to life in entertaining and educational presentations. He has developed an almost cult-like following for sharing history through in-person and virtual events.