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The Evolution of an Icon–The History of Arizona Highways Magazine with Win Holden

January 11, 2022 @ 2:30 pm - 3:30 pm

FREE

The first issue of Arizona Highways magazine was published in April, 1925. In this presentation, former publisher Win Holden will share the fascinating story of how a brochure produced by the Arizona Highway Department evolved into one of the most respected and revered publications in the world. With annual economic impact of over $65 million, Arizona Highways reaches all 50 states and over 100 countries around the world. But the journey has been anything but uneventful. With a unique publishing model not dependent on advertising, the magazine has had to unearth new sources of revenue to sustain its operations. And, as part of the Arizona Department of Transportation, has had to survive without state funding. Learn how this remarkable magazine has beaten the odds and is thriving in a competitive environment that has seen respected national magazines fall by the wayside.

This program is cohosted by Apache Junction Library. This hybrid event is offered in-person and virtually.

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ABOUT THE SPEAKER:

Win Holden was named the sixth Publisher of Arizona Highways Magazine in May 2000. The publication is recognized as one of the finest travel magazines in the world. The magazine has over 120,000 subscribers in all 50 states and 100 countries. As Publisher, Mr. Holden led a diverse group of businesses centered on the world-renowned magazine including licensing, book publishing, calendars, e- commerce, new product development, product marketing and retailing. A Valley resident since 1980, Mr. Holden was recognized by the Arizona Office of Tourism and the Arizona Lodging and Tourism Association as their 2017 and 2018 Lifetime Award recipient and received the 2015 Lifetime Achievement Award from the Business Journal. He was the 2007 inductee into the Arizona Tourism Hall of Fame.

Details

Date:
January 11, 2022
Time:
2:30 pm - 3:30 pm
Cost:
FREE
Event Categories:
,
Website:
https://us02web.zoom.us/webinar/register/WN_lLnztzhvTzW1LHALFX75Kg

Venue

Apache Junction Library
1177 N. Idaho Rd.
Apache Junction, AZ 85119 United States
+ Google Map
Phone
480-474-8555
View Venue Website

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